SEO In Five Easy Steps

One of the best ways to attract visitors is your website is SEO or Search Engine Optimization. Every minute, thousands of people use search engines, such as Bing or Google. Most of them don't bother to spend a lot of time on checking all the searching possible results and if your site is not search optimized, you can miss out a lot of potential customers. In the 21st century, SEO in is an essential part of the Internet marketing. So here are some very important steps.

The content of your website has to be really great and unique

Spend some time on writing a really good content. It has to be neither too short, nor too long and you must find a way to grab the attention of a possible visitor right from the title. If you manage to succeed, your customers will share links from your site on the social networks and you can get even more visitors. You can try to accelerate the spread of your content by making an account in Twitter of Facebook, where millions of people share information every single second. Once in a while, go back and refresh some of your old content. Update image attributes,  add links to your home page and other relevant content on your site.

Keyword Research

When people search for a certain product or information on the Internet, they use different words. Some of these word you may not have anticipated. That's exactly when keyword research comes in. This is the easiest way to understand how different customers tend to search. For instance, if you sell clothes you probably assume that people use this particular word to search for your product. And indeed, it makes sense  - the word is a collective one and it is also very commonly used. But the truth is that most of the people tend to be a bit more specific. Instead of 'clothes', they would probably write 'little, black dress'; 'cool jeans' or 'the sexiest top ever'. (We know it's ridiculous, but unfortunately we all do that).  So, you can use the so-called Google AdWords Keyword Tool. You can enter a certain word and see how often people use it. Because, as we mentioned above, it would be a great shame if you are talking about 'all types of clothes' and you miss all those people interested in 'dresses', 't-shirts', 'suits' and 'jackets'.


Build Links:

One of the most important ways, which search engines use, in order to decide which pages should rank well, is by looking at links to those pages. The point is not to go about building a lot of links, but to make them important ones, with high-quality. Content that gain 'hard links' is the one that will get a boost.

Word count

In this case, the classic rule 'online readers do not read' does not apply, since the point is not to make your visitors read the entire information written in your site, but to include more words which a potential visitor may use to get to your product. Try to stick to at least 250 words a page


Google Authorship

Today, Google has a system, which is called 'Authorship', which helps you to link a certain page to your Google+ account. Using it allows you to have your image next to the links of your pages. In the future, this system can turn into a good way for Google to understand which of the pages should rank better.